Xiaoqing Li is a Senior Lecturer (Associated Professor) in Strategy and Entrepreneurship at the Brunel Business School. Xiaoqing previously worked as a Senior Lecturer in Strategic Management and International Business at the Newcastle Business School, Northumbria University. I gained my PhD in Management from Royal Holloway University of London, and MBA in International Business from University of Birmingham.

Her research and teaching interests are in the areas of strategy, international business, and entrepreneurship. Publications of Xiaoqing have appeared at peer reviewed journals such as International Business Review, Asia Pacific Journal of Management, Studies in Higher Education and so on.

Xiaoqing Li is currently the principal investigator of a research project funded by the Brunel Research Initiative and Enterprise Fund examining the successful strategies of social enterprises in China and the UK.

Xiaoqing Li is a Fellow of the Higher Education Academy, a member of Academy of International Business, and British Academy of Management.