ELIGENT CLUB
  • HOME
  • JOIN THE CLUB
  • ACCELERATOR 2020
  • PITCH DAY 2020
  • EVENTS
  • COURSES
  • EXPERTS
  • OFFERS
  • BLOG
  • TALENT BANK
  • MEDIA
  • ABOUT
  • CONTACT
  • Eligent Club - Marketing strategy for a tech startup - 1-week online course with exam and certificate

    Marketing strategy for a tech startup

    This course will be useful if you wish to know:

    how to create a marketing strategy for your tech startup
    how to create a startup brand
    how to use personal brand for your tech startup
    how to create viral concepts and ad campaigns
    which marketing tools to use and how to set right KPIs
    how to start your marketing with 0 budget
    COURSE REGISTRATION
    COURSE FEE: £299 £149
    COMPLEXITY: AVERAGE
    DURATION: 1 WEEK

    TIMETABLE (1-WEEK COURSE)

    Day 1
    2-hour online session

    Marketing strategy

    • How to set relant marketing objectives and targets

    • Strategy development

    • Personal and startup brand

    • How to align your marketing strategy with stage of your business

    Learning materials + Homework

    Day 2
    2-hour online session

    Marketing strategy planning

    • How to make marketing research

    • How to allocate relevant resources

    • How to validate marketing expenses

    • How to find a relevant marketing expert

    Learning materials + Homework

    Day 3
    2-hour online session

    Marketing strategy execution

    • Marketing campaign: target audience, message, channels, tools, KPIs

    • How to automate marketing activities?

    • Multiple campaigns and viral concepts

    • Campaign production: how to make it outstanding?

    • How to run marketing campaign with 0 budget?

    • Startup case studies

    Learning materials + Homework

    Day 4
    2-hour online session

    Tracking and optimising marketing KPIs

    • How to track marketing targets and KPIs?

    • How to use marketing data analytics

    • How to optimise marketing expenses?

    Learning materials + Homework

    Day 5
    2-hour online session

    Marketing problem solving

    • Low engagement and conversion

    • High marketing costs

    • Low customer life cycle

    • Planning vs. improvising

    • How to compete with market leaders

    • Startup case studies & ad campaign examples

    Online call with each startup (by appointment)

    Exam

    Exam test

    40-min Online exam

    Results & Certificate
    Certificate of completion is provided according to exam results

    "Good entrepreneurs know when to take. Best ones know when to give back"

    ELIGENT CLUB
    FOLLOW ON INSTAGRAM