Marketing strategy for a tech startup
This course will be useful if you wish to know:
how to create a marketing strategy for your tech startup
how to create a startup brand
how to use personal brand for your tech startup
how to create viral concepts and ad campaigns
which marketing tools to use and how to set right KPIs
how to start your marketing with 0 budget
TIMETABLE (1-WEEK COURSE)
Day 1
Day 2
Marketing strategy planning
How to make marketing research
How to allocate relevant resources
How to validate marketing expenses
How to find a relevant marketing expert
Learning materials + Homework
Day 3
Marketing strategy execution
Marketing campaign: target audience, message, channels, tools, KPIs
How to automate marketing activities?
Multiple campaigns and viral concepts
Campaign production: how to make it outstanding?
How to run marketing campaign with 0 budget?
Startup case studies
Learning materials + Homework
Day 4
Tracking and optimising marketing KPIs
How to track marketing targets and KPIs?
How to use marketing data analytics
How to optimise marketing expenses?
Learning materials + Homework
Day 5
Marketing problem solving
Low engagement and conversion
High marketing costs
Low customer life cycle
Planning vs. improvising
How to compete with market leaders
Startup case studies & ad campaign examples
Online call with each startup (by appointment)
Exam
Exam test
40-min Online exam
Results & Certificate